Global retail giant Toys“R”Us® makes inroad into the Mangalore market

3:40 PM, Thursday, December 13th, 2018

Tablez-IndiaMangaluru : Christmas is knocking just around the corner and the choicest destination for toys, gifts and more is now in Mangalore too!

Tablez India, a division of Abu Dhabi-based LuLu Group International has launched the branch of global retail brand Toys“R”Us® in City Central Mall, Mangalore, today, after a successful Indian debut in Bengaluru last year.

The global retail brand is building on garnering a good market share in the Indian market.
A Toys“R”Us® store, equipped with apt visual merchandising has an enviable multi brand showcasing products ranging from affordable to premium segments. The store has achieved a seamless connect with the customer by having an organised segment which offers everything from action figure to dolls, books, role play kits, remote-controlled cars, blasters, plush, wheel goods, bikes, ride-on etc.

The recent onus is on having educational toys, art and craft, books, games and puzzles in learning category section, which is line with the brand philosophy ‘Make Time for Play Time’ and assist in enabling Toys to be a part of a child’s life. A child learns to enhance creativity, learning and initiate “smart play.”

Babies “R”Us is the quintessential stop for new expectant moms, young parents and offers a full range of products from diapers, food, wipes and almost everything a parent needs to nurture infants. The store stocks baby goods like bedding, travel and safety, baby gear, infant care and has curated apparel for babies.

Tablez-IndiaA crowd pulling factor especially amongst the kids is Geoffrey, the giraffe who is the official mascot, over the decades for Toys“R”Us®, globally. The store offers unique programs such as Geoffrey’s Birthday Club for celebration of kid’s birthdays every month.

On the occasion of the launch of the store, Mr. Adeeb Ahamed, Managing Director, Tablez India, said “On the basis of such a legacy time-tested foundation, Tablez India as part of expansion plan in Tier 2 and 3 Indian cities, zeroed in on Mangalore, which is a vibrant city of Karnataka. The economy is built on industrial, commercial, agricultural processing and port-related activities for development of the city’s economy.”

“The untapped potential for growth in the organised retail segment in the city is quite huge. Hence, Tablez India decided upon Mangalore as a destination of choice. This is a great day for us as it heralds the commencement of our growth story in Tier 2 and 3 Indian cities and we aim to grow from strength to strength.”

About Tablez

Tablez, the organized retail arm of retailing giant Lulu Group International, has introduced leading global brands in F&B, toys, lifestyle and apparel to India. The company has signed master franchise agreements to bring brands like Springfield, Women’secret, Toys”R”Us and Babies’R’Us to the country. Tablez also recently signed a strategic cooperation agreement with Chinese lifestyle brand YOYOSO to bring its stores to India. In the F&B space, Tablez holds franchise rights for Cold Stone Creamery and Galito’s in addition to successfully developing two home-grown brands: Bloomsbury’s and Peppermill. Tablez currently operates in more than 60 outlets globally and plans to expand to 250 outlets by 2021.

About Toys“R”Us® & Babies “R”Us:

With more than 65 years in the toy business Toys“R”Us® Inc. is the world’s leading dedicated toy and baby products retailer, offering a differentiated shopping experience through its family of brands. With merchandises sold globally, Toys“R”Us® is known as the toy authority for generations of parents and children alike. Founded by Charles Lazarus, Toys“R”Us® revolutionized the principle of quality, value and selection and realized that success in the toy business meant focusing on the everyday shopper. With a strong portfolio of e commerce sites, the company provides shoppers with a broad online selection of distinctive toys and baby products. The company is headquartered in Wayne, New Jersey. Toys“R”Us® embodies ideals that are focused on a memorable shopping experience for customers through classic, in-demand and exclusive merchandise, unique feature shops and knowledgeable trained sales staff. Featuring its iconic mascot Geoffrey, the Giraffe – who was introduced in February 1960, along with the catchy jingle, “I Don’t Want to Grow Up, I’m A Toys“R”Us® Kid” – Toys“R”Us® is one of the most recognized and beloved brands in the world.

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