ASUS Exclusive Store launch in Mangaluru

1:50 PM, Thursday, March 5th, 2020
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Mangaluru : Technology giant ASUS India announced the launch of its state-of-the-art new store in Mangaluru.

Mr. Piyush Sheth, Distribution and Commercial Manager, ASUS INDIA and Mr. K Rajesh Kamath, Owner of the store inaugurated the ASUS Exclusive Store today.

The store is set to host an extensive range of electronicsand computer hardware, including the brand’s flagship products such as Zenbook Pro Duo, Zenbook, Zenbook-Flip,Vivo book and Republic of Gamers (ROG) laptops. The brand’s new ASUS Exclusive Store is located at Ipex Technologies, Sanu Palace,The new store launch is part of ASUS’ vision to expand its market presence across different market tiers, by opening 200 stores by 2020.


The store will give users easy access to brand’s latest and flagship products. Interested customers can simply walk in and experience the innovation-led all new products of ASUS, including Zenbook Pro Duo, Vivo book, Zenbook, Zenbook-Flip, and Republic of Gamers (ROG) laptops. Commenting on the store launch, Mr. Arnold Su, Business Head, Consumer, Commercial and Gaming PC, ASUS India said.


“We are extremely delighted to announce the launch of ASUS store in Mangaluru. Karnataka is an important market for us, and the launch of the new AES is testimony to that. Since early 2019 we have been aggressive on expanding our offline footprint and today we have more than 100 Asus Exclusive Stores across India and are gunning for a double century by 2020. From our business strategy perspective offline growth is integral, the kind of margins we pass and the cost structure we have, we are one of the most efficient brands in offline retail. We have taken a lot of learning from online and implemented in offline which has enabled us to receive overwhelming response for the successfully operational ASUS Exclusive Stores and we hope to recreate the same success story for this new store in 2020.


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