Mangaluru: Independent representatives (IRs) of Direct Selling company, QNET are marking the start of the festive season by coming together, nationwide, to raise money for less privileged communities around the country.

Around 100 young entrepreneurs, who run a successful direct selling business with QNET, have pledged between Rs 1 lakh to Rs 5 lakhs from every city towards important causes benefiting a local community in need. This is the third year these QNET IRs are initiating such an exercise during the festival season to reinforce their commitment to helping their communities. As part of this charitable drive, a group of IRs donated groceries worth Rs 50,000 to ‘White Doves’, a charitable trust in Mangaluru that has around 160 aged people living along with underprivileged children.

Funds raised by the group this year will be used to help orphanages, homes for the disabled and the elderly, and for children in need of life-saving medical treatment. The first initiative was launched in Mumbai at the Jupiter Lifeline Hospital where the group sponsored heart surgery for children from low-income families. The group has planned 24 other such charitable initiatives in Chennai, Hyderabad, Bangalore, Pune, Kolkata, Bhubaneshwar, Hubli, Mangaluru, Mysuru, Patna, Delhi, Lucknow, Jaipur, Chandigarh, Jammu and Meerut from October 6 to 18, 2017.

Commenting on the effort, Trevor Kuna, QNET Global CEO, said, “The initiative undertaken by our IRs in their individual capacity is truly encouraging. QNET’s underlying philosophy of RYTHM – Raise Yourself to help Mankind – is the force that drives a lot of what we do. It is a reflection of our business, which is about empowering people to take control of their lives, so that they can, in turn, help empower their communities. After all, there is no better feeling than doing well while you are doing good.”

Most recently, QNET partnered with the Cancer Patients Aid Association in Mumbai to support the treatment of children with cancer from low-income families. QNET has also contributed significantly towards the Swachh Bharat Swachh Vidyalaya campaign by partnering with the Lions Club in Bangalore, Chennai and Hyderabad on a number of projects including clean drinking water, nutrition education and health camps for children.