Mangalore:  Eminent cardiac surgeon Dr BM Hegde inaugurated ‘Horizon 2012’, a national conference on marketing organized by the Father Muller Center for Hospital Administration, a unit of the Father Muller Medical College on August 24, Friday.

Speaking on the occasion, Dr Hegde said   hospital administration is a challenging job and needs a lot of determination and added there should be no scope for any clash between marketing theory and ethical theory of medical profession.

Dr Selwyn Colaco, facility director, Fortis Bangalore, who was the chief guest said the best health care facility is the need of the hour. Dr Patrick Rodrigues, director, FMCI presided over the function. Fr Denis D’Sa, Fr Reginald Pinto, Sweta D’Cunha  and others were present.

The conference deliberated on topics like digital strategy, marketing opportunities, excellence in operations inter alia marketing, marketing and operations, internal marketing, business plan, branding, customer relationship management (CRM), international business etc.