Mangaluru : Alvas Education Foundation Chairman M. Mohan Alva said, it is important for the media to maintain credibility of news.

Speaking at the 5th district conference of Dakshina Kannada Working Journalists’ Association on Thursday, Dr. Alva said: “When paid news has come to stay, it is important for the media houses to maintain integrity of news. False news is being projected as real news. Under the influence of politics, news is becoming a casualty. It is sad to see some media houses disregarding right to privacy in dissemination of news.”

“There is an onerous responsibility on the new generation of journalists to uphold the regard people have for newspapers. Journalists should do a lot of research before writing stories in newspapers,” Dr. Alva said adding, “This is necessary to build a strong society.”

Senior journalist K. Shivasubrahmanya called upon journalists not to fall for communal agenda. “Young reporters should not play up differences in regional languages,” Mr. Shivasubrahmanya said. “Print journalism will continue to stay despite growth of digital journalism. Journalists have to cultivate nuances of digital journalism to stay relevant to the present needs.” He asked young reporters to cultivate the habit of reading newspapers.

The Dakshina Kannada Working Journalists’ Association launched a new greening campaign ‘Hasire Usiru’ in the presence of MRPL Group general manager Krishna Hegde, executive director of Adani Group Kishore Alva, president of Dakshina Kannada Milk Producers’ Union Sucharita Shetty, and president of Karnataka Working Journalists’ Union Shivanand Tagadoor.

Mangaluru City North MLA Y. Bharath Shetty, former MP Nalin Kumar Kateel, and Mangalore University Vice-Chancellor P.L. Dharma took part in the valedictory function held on Thursday evening.