Mangalore  : Gurnam Arora, the Joint Managing Director of  Kohinoor Foods Limited in a press meet held at Hotel Gateway on Oct 25, Monday said that Kohinoor brand of basmati rice is introducing three new products which are specifically packaged to meet the tastes of the south Indian consumers.
Introducing the three new products, he said that Kohinoor Platinum is said to be the Authentic Traditional Basmati Rice, this is the traditional basmati rice grown only in the foothills of Himalayas. Kohinoor Gold, the Extra Long Basmati Rice which the longest basmati rice available on earth and Kohinoor Silver, the new generation hybrid variety Super Basmati Rice, which has all the qualities of traditional Basamati rice, but yields more than that and hence is also economical.
He also said that, Kohinoor has been recognized as a ‘Superbrand’. After the rice grains are carefully picked from the selected fields of India, at Kohinoor Foods they are processed and aged in a very special way, so that every grain brings out the real taste, flavour and aroma that true basmati rice is famous for, he said.
Arora said that, as per the research, we have found that there has been a paradigm shift in the rice eating behaviour of a normal south Indian Family and almost every south Indian home has also started consuming basmati rice, which once used to be only North Indian phenomena.
Speaking on the availability of the product he said that, the new range of Kohinoor Platinum, Gold and Silver comes in 1 kg, 5 kg, 10 kg and 25 kg and available at all the leading retail outlets of Mangalore and other parts of south India.
Vasanth Shenoy of H. Kamalaksh Shenoy & Co was present at the press conference.