Mangalore : Liberty Shoe, one of the country’s trusted family brands in footwear.
Liberty is now increasing its presence in South by adding another 25 stores across different cities of Southern India to its existing 58 stores, said Anupam Bhansal, Managing Director of Liberty.
Speaking at the press meet on Jan 29, Saturday, he said that the company will open its first exclusive store at Bendoor Well. Amongst the biggest footwear stores in the city, the new Liberty outlet showcases a complete range of footwear and accessories for men, women and children.
It includes more than 20,000 pairs and over 1000 designs that cater to the needs of every individual in formal, sports and casual wear. The price range begins at Rs. 299/- for men, Rs. 199/- for women and Rs. 99/- for kids.
The new outlet promises a truly rich and rewarding shopping experience for the consumers with its numerous distinctive features and services.
The marketing and communication strategy will have an eye-catching local flavor with the advertising and in-store  promotion being in regional language incorporating the regional ethos, regional culture and regional festivities.
To keep with the growth the workforce of Liberty in South India is increasing from around 50 showrooms.
Ramesh SADHU, Ceo of Liberty was present.