Mangaluru: India’s leading fashion brand-Max Fashion launched its festive collection at City Centre here on February 1.

Actors of the Tulu and Kannada film industries, Anoop Sagar, Raashi B, Prithvi Amber and Anvitha Sagar launched the new range.

Addressing the gathering, Piyush Sharma, Regional head of Goa and Karnataka said, “Max Fashion reveals an exclusive range of the Spring ’19 Collection to celebrate the arrival of spring in the most stylish way. The collection is a comeback of the fresh spirited styles and brings alive the nautical way of life in a vibrant way. Quirky graphics, trendy silhouettes in classic hues of Nautica like rococo red, mood indigo and white, capture the true nautical spirit.”

Launching the clothing collection, Anoop Sagar said, “Firstly, I would like to thank Max for this great opportunity to engage with the audience. I feel this is the best destination for family shopping during any time of the year.”

Commenting on the launch, Raashi B said, “The collection has something special for the entire family and I always prefer to buy Max collections.”

Prithvi Amber, addressing the gathering, said, “The store ambiance offers an international shopping experience, making shopping for the entire family an absolute delight.”

Anvitha Sagar, who also spoke on the occasion, said, “I lways loved Max and enjoy shopping here. At Max freshspirited styles available. We always get always get all the latest fashion at affordable prices here.”

After the launch, the Coastalwood and Sandalwood stars performed a small ramp-walk.

Earlier, an interaction session was held with the dignitaries.

The event was compered by Nidhi, a journalism student from St. Aloysius College (Autonomous), who entertained the crowd with riddles and spot prizes before the official launch.

About Max Fashion

Max is a leading fashion brand, now available online at MaxFashion.com and on the Android and iPhone app stores, offering customers a one-stop shop for the clothing, accessories and footwear needs for the entire family.

Max, a fashion brand of the Landmark Group, has pioneered the concept of ‘latest fashion at great prices’ in the country, thereby offering the discerning shopper a vast choice with international fashion and quality. It offers the latest trends in apparel, footwear and accessories. The store ambiance offers an international shopping experience making shopping for the entire family an absolute delight. Globally, Max has over 400 stores across 17 countries and in India, it has more than 250 stores across 100 cities.