Mangaluru: In a landmark move, Hangyo Ice Creams Pvt. Ltd, a renowned ice cream giant of Coastal Karnataka, aims to expand its product portfolio under the brand name DNA.
Through a fully owned subsidiary Hangyo Gourmet Pvt. Ltd, a wide range of fruit based non-dairy products that include jams, crushes, squashes, syrups and more are being introduced into the market. The brand also plans to launch new formats of food, such as canned fruits and puree.
“Hangyo is a home grown company that is mainly into dairy products. Hangyo Gourmet was started with a vision to establish and consolidate its presence in the non-dairy food hospitality space. DNA is a range of fruit based products launched under Hangyo Gourmet.
Speciality of DNA is that we provide longer shelf life of our products compared to the products that already exist in the market,” said Mr. Pradeep G Pai, Managing Director, Hangyo Ice creams Pvt Ltd.
“Hangyo is household name in South India; our products come with a seal of assured quality. We have now forayed into non dairy FMCG, where there is an ever increasing need for quality and branded products.
The philosophy is to be in tune with the Prime Ministers concept of ‘Make in India’ and support the Indian Agricultural sector by focusing primarily on real ingredients, farm fresh vegetables and fruits.” Mr. Pradeep G Pai added.
DNA will be launched on 14 February 2018 at Ocean Pearl, Mangalore, on the joyous occasion of the 15th Anniversary of Hangyo. DNA range of products will be launched by Shri. Mr. Nalin Kumar Kateel Hon’ble M.P. Chief Guest for the occasion is Smt.Vathika Kamath, President Kanara Chamber of Commerce. Ms. Nayonika Rai, the Face of Hangyo will be present to unveil the products.