Mangaluru : Max- India’s leading value fashion brand launched their latest autumn ’15 collection amidst much fanfare and melody at their Forum  Fiza  Mall store .  Singing sensation Kunal Ganjawala  unveils Max’s  Autumn’ 15 collection while belting out a few  Bollywood and Kannada numbers , much to the amusement of the crowd as he gave  a sneak peek prior to his upcoming concert in the city.

 At an exclusive  meet and greet with Kunal Ganjawala , organized by Max – the fashion partners for India’s biggest live concert series – The Alive India concert, the singer showcased the new collection  to consumers . As a large crowd gathered  at the store to catch a glimpse of the star  singer, lucky customers got the chance of a life time to interact with the star. The crowd was seen getting in on the act by  singing and humming to the tunes of the ace singer.

Good music never fails to bring a smile to once face and the spectacular launch event highlighted Max’s brand campaign for this Autumn  ’15 collection ,aptly named –‘Today’s For Small Joys’.

The Max Autumn collection comes alive with a fresh palette of boho and tribal prints and sleek silhouettes .The Men’s wear range balances style and informality, while staying sharp with rich oxblood tones. Camouflage patterns dominate this collection as well, along with trending ikat and subtle floral prints. The  women’s  wear collection , on the other hand , witnesses a domination of bold along with versatile with afro-Aztec prints and  straight to flowing  silhouettes . Kid’s wear gets  a fun look with versatile with  layering . From  graphic tees for the boys to butterfly motifs for the girl , the kid’s wear   collection is rounded off with fuss free everyday essentials that allow for some creative  combinations .

This season “ look good feel good”  with Max!

Max is the leading fashion brand offering coustomers  a one stop shop for clothing , accessories and footwear needs for the entire family .

Max, a division of lifestyle international (p) Ltd ., has pioneered the concepts of ‘ value fashion ‘ in the country , thereby offering the discerning shopper  a vast choice with international fashion  & quality. It offers apparel, footwear & accessories that are of the latest fashion trends at the great price , making it affordable to many . The store ambience offers an international shopping  experience  making shopping for the entire family an absolute delight . In India , Max has over 120 stores across  48 cities including Mumbai, Delhi/NCR ,Bangalore, Chennai  ,Kolkata,  Hyderabad, Ahmedabad   ,Pune, Bhopal, Indore , Kochi , Lucknow , Bhubaneshwar , Jaipur , Jabalpur, Nagpur,  Raipur, Surat,  Vadodara,  Gangtok, Ranchi , Siliguri, Agra , Allahabad , Amritsar , Bareilly , Chandigrah , Dehradun , Varanasi , Calicut, Coimbatore , Hubli , Kannur ,  Madhurai , Mangalore ,Mysore ,Pondicherry , Thrissur , Thrissur , Trivhy , Trivandrum , Vizag & Vijayawada.

In Mangalore Max has 2 stores in Forum Fiza Mall &  City Center Mall.