Mangaluru Police Launch Innovative Traffic Awareness Campaign Featuring Mythological Characters and AI Technology

By Editor

Posted on June 17, 2026

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Mangaluru Police Launch Innovative Traffic Awareness Campaign Featuring Mythological Characters and AI Technology

Mangaluru : In a creative bid to foster better road safety and traffic compliance among citizens, the Mangaluru City Police have rolled out a unique awareness campaign. Drawing inspiration from Indian mythology, the initiative features actors dressed as Yamadharma (the god of death) and his accountant Chitragupta interacting with commuters on the streets. By leveraging these iconic characters, the police department aims to illustrate the grave consequences of violating traffic regulations in a visually impactful manner, urging citizens to integrate road safety rules into their daily commutes.

The core message of this engaging video-driven campaign highlights critical safety habits such as wearing helmets, strictly adhering to traffic signals, avoiding mobile phone usage while driving, fastening seat belts, and maintaining designated speed limits. Through this creative approach, the law enforcement authorities are emphasizing that respecting traffic laws is far more than just a legal obligation; it is a fundamental step toward safeguarding human lives on the road.

Alongside creative public relations, the Mangaluru City Police are actively deploying cutting-edge technology to streamline urban traffic management. Advanced Artificial Intelligence (AI)-powered cameras installed across major junctions in the city are now monitoring traffic flow and violations round the clock. This automated surveillance network seamlessly detects infractions such as riding without helmets, skipping seat belts, and jumping red lights, immediately dispatching penalty notices directly to the registered addresses of the violating vehicle owners.

Through the widespread dissemination of this innovative campaign, the police department hopes to reach a larger demographic and instil a sense of shared responsibility among the public. This dual strategy of creative awareness and tech-driven enforcement is anticipated to significantly bring down the number of road accidents, thereby paving the way for a safer, more orderly transit environment in Mangaluru. Ultimately, the authorities have appealed to the public to cooperate fully with the department and adhere strictly to traffic guidelines for their own safety as well as that of fellow commuters.